Operator-led businesses, built around real market gaps.

Wexler Gray develops executive intelligence and organizational assessment solutions for private equity firms, portfolio company leadership teams, and growth-stage businesses. Its work focuses on surfacing operational truth, leadership alignment, revenue execution gaps, and organizational risk through structured assessments and operator-led insight.

• PE portfolio assessment
• Revenue leadership evaluation
• Executive intelligence
• Organizational diagnostics
• Commercial due diligence support

Sona Boats is being developed as a premium marine services and marketplace platform for boat owners, buyers, sellers, and service providers. It focuses on improving the ownership, service, transaction, and lifestyle experience around boats and marine assets.

• Marine marketplace
• Boat ownership technology
• High-value asset services
• Marine commerce
• Marketplace infrastructure

Sonaflo is a brand and performance measurement platform designed to help organizations manage marketing research, performance signals, sources, reporting, and outputs across the measurement lifecycle. It is focused on making brand effectiveness, market research, and performance measurement easier to coordinate and act on.

• B2B SaaS
• Marketing technology
• Market research technology
• Brand measurement
• Research operations

Pawsada is a dog-hosting and travel platform designed around trusted community-based care, reciprocal hosting, and a better experience for dog owners. It explores a more personal, community-oriented alternative to traditional dog boarding and pet sitting.

• Pet care marketplace
• Dog boarding alternative
• Community-based care
• Trust-based marketplace
• Consumer marketplace

AsAgreed is a transaction workflow and agreement platform designed to help buyers and sellers document expectations, confirm terms, track deal progress, and reduce misunderstanding before, during, and after a purchase or service transaction.

• Buyer-seller workflow
• Transaction confidence
• Agreement documentation
• Deal workflow
• Marketplace trust infrastructure